Why Do Women Wear Thongs: Exploring Comfort and Style

Posted by Hannah Palatino on

Why Do Women Wear Thongs: Exploring Comfort and Style

Let’s face it - underwear choice is a personal affair. It could be an expression of individuality, a nod to comfort, or even a calculated sartorial decision. But when it comes to women's lingerie, thongs are as popular today as they were during their “debut” in the 1990s, and have steadily gained popularity over the years. 

But what is it about thongs that some women find so appealing? In this comprehensive guide, we’re going to take a look at the evolution of thongs, why they’re so popular, and answer that ever-present question: why do women like to wear thongs? Let’s take a look!

What is a thong?

The thong is a minimalist style of underwear that offers less coverage compared to traditional panties. The typical design includes a small triangular patch at the front, a thin waistband, and a narrow piece of fabric or string at the back that sits between the buttocks. Thongs also come in various styles, including the G-string, which is the most minimalistic, the T-back, where the waistband forms a "T" shape at the back, and the V-string, which has a "V" shaped construction at the back. The fabrics used for thongs can range from cotton, lace and satin, to more technical materials like microfiber (or even diamanté, if you’re Kim Kardashian!).

Why wear a thong?

No More VPL!

Originally, thongs were primarily designed to offer an invisible underwear line when worn under tight-fitting clothes: the thin or non-existent back fabric eliminates the problem of visible panty lines (aka the dreaded VPLs) that can disrupt the smooth silhouette of body-con dresses, leggings, or fitted trousers. For many of us, being able to wear our chosen outfit without worrying about a visible panty line is the most significant advantage of wearing a thong.


The thong's minimalist design also uses less fabric, making them a lightweight underwear option. This lightweight quality can even increase comfort for some women, especially during warmer weather or while working out. Plus, thongs are often deemed as more hygienic by some, given that the minimal fabric ensures less trapping of heat and moisture.

Confidence Factor

Let’s also admit that thongs are also popular thanks to their inherent sex appeal: this is particularly due to the revealing nature of a thong, which not only provides a cheeky (literally!) design, but also helps accentuate and lift the butt cheeks when worn. Plus, the variety of designs - from lacy feminine styles to sleek, simple ones - also offers women the chance to express their personal style, even when it comes to their most intimate underwear choices.


Finally, as modern fashion continues to evolve, thongs have become increasingly popular with the rise - or should we say return? - of high-waisted and form-fitting clothing styles. Thongs, particularly those with high-cut designs, can sit more comfortably under high-waisted jeans or skirts without causing any awkward bunching or discomfort that some other underwear styles might.

And for those who love a fashion flashback, thongs can even be paired with low-rise pants or jeans to create the iconic 90s “exposed thong” look. 

What is the Purpose of Thongs?

Thongs are not merely a confidence-boosting piece of lingerie: they serve practical functions that contribute significantly to their popularity, one of the primary purposes being the ability to achieve a seamless look under clothes. By eliminating excess fabric at the back, thongs help avoid visible panty lines that can ruin figure-hugging or sheer clothing. This makes thongs the underwear of choice when wearing body-con dresses, leggings, or slinky evening gowns.

Moreover, thongs can aid in creating a more flattering figure. Certain thong styles, like the high-waisted or the high-cut versions, can visually elongate the legs and emphasize the waist, contributing to an hourglass silhouette. What’s not to love?

When to Wear a Thong (and When to Not!)

While thongs can be a versatile addition to your lingerie drawer, it's essential to know when they're the most beneficial and when it might be best to opt for other underwear styles.

Generally speaking, thongs are perfect for occasions where you're sporting tight-fitting clothes and want to avoid visible panty lines; they're also a popular choice for workouts, especially under leggings, as they provide minimal coverage without compromising comfort. 

However, thongs may not be the best option for all situations. For instance, they may not be as suitable for long periods of wear or sleeping, as some women find the close fit can lead to discomfort. You might also want to swap out your thong for a brazilian or a larger pair of panties when you’re on your period; as thongs do have less material than other traditional forms of underwear, you do risk the possibility of getting unfortunate period stains on your favorite clothing, especially if you have a heavy flow. If you have a light flow and want to keep wearing a thong, we’d advise wearing tampons as opposed to pads during your time of the month. This is because many women find that the lack of material on a thong can make it difficult to attach the pad securely, which can lead to both discomfort and leaks. 

The Bottom Line

Ultimately, when it comes to underwear, it's hard to deny the convenience, versatility, and practicality of a good thong. The thong's innovative design caters to a wide range of clothing styles, offering a smooth, seamless appearance under form-fitting attire and skillfully eliminating any concerns about visible panty lines - so go grab that bodycon dress!

Plus, thongs serve more than just a practical role: their feminine, butt-flattering design offers an easy boost of confidence, merging functionality and sex appeal in one dynamic piece of lingerie.

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