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Strong. Real. Confident. Bold. Sexy.

For the Authentic Woman

Felina empowers women to be comfortable in their own skin, every minute of every day.

Rachel A.

I love this bra! Everything about it! It's so comfortable, it fits me perfectly and it's so pretty. It makes me feel beautiful!

Our Story

For more than 30 years, Felina has perfected what women want in intimate apparel, offering unique styles while ensuring affordability and a perfect fit. Felina speaks to the personal style of all women without ever compromising comfort or quality.

Our Mission

We celebrate women who stand out from the crowd. We are inspired by women who live each day authentically, boldly, and with an unwavering air of confidence. Our mission is simple: to bring out the very best in women. That's why we are committed to creating only the best-fitting, most comfortable, and incredibly stylish intimate apparel.

Our Vision

We believe in creating beautiful pieces made to celebrate all kinds of women – embracing each person’s uniqueness into each piece made. Our ideal woman - she works hard and she plays hard; she takes care of her family and friends but still manages to squeeze in some time to take care of herself, too. She understands the importance of indulging in a little TLC. That philosophy is woven into every pair of bra, underwear and loungewear we make. You deserve nothing but the best.

Jillian P.

I have worn Felina bras for at least five years and adore them. I'm a 38 C, they are sexy without you having to worry about anything! And the prices are very reasonable.

Built to Last

Fit, comfort, and style should never come at the cost of quality. You deserve it all – and more! We don't just make intimate apparel that we know you'll love. We design quality products made from the best fabrics and materials that are proven to withstand the test of time. All Felina products are built to last. We take pride in making that promise to you.