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Strong. Real. Confident. Bold. Sexy.

For the Fearless Woman

We empower women to be comfortable in their own skin – every minute of every hour of every day.

Rachel A.

I love this bra! Everything about it! It's so comfortable, it fits me perfectly and it's so pretty. It makes me feel beautiful!

Our Story

There's something truly unique about intimate apparel. It's deeply personal. For nearly 30 years, Felina has listened to what women want in order to create one of the most diverse, perfectly fitting ranges of intimate apparel available today – helping women from all walks of life tap into their personal style without ever compromising comfort or quality.

Our Mission

We celebrate women who stand out from the crowd. We are inspired by women who live each day authentically, boldly, and with an unwavering air of confidence. Our mission is simple: to bring out the very best in women. That's why we are committed to creating only the best-fitting, most comfortable, and incredibly stylish intimate apparel you'll ever own.

Our Vision

We believe in the "real woman." She works hard and she plays hard. She takes care of her family and friends, but still manages to squeeze in some time to take care of herself, too. We understand the importance of indulging in a little TLC. That philosophy is woven into every pair of bras, underwear, and loungewear we make. You deserve nothing but the best.

Jillian P.

I have worn Felina bras for at least five years and adore them. I'm a 38 C, they are sexy without you having to worry about anything! And the prices are very reasonable.

Built to Last

Fit, comfort, and style should never come at the cost of quality. You deserve it all – and more! We don't just make intimate apparel that we know you'll love. We design quality products made from the best fabrics and materials that are proven to withstand the test of time. All Felina products are built to last. We take pride in making that promise to you.